
SaaS Growth: Beyond Acquisition, Mastering Customer Retention
SaaS, or Software as a Service, has revolutionized how businesses access and utilize software. Instead of purchasing and installing software on individual computers, users can now access applications over the internet, typically through a subscription model. This shift has led to increased efficiency, cost savings, and scalability for organizations of all sizes. Let's dive into the world of SaaS and explore its intricacies.
What is SaaS?
SaaS is a software distribution model where a third-party provider hosts applications and makes them available to customers over the Internet. This means you don't need to install anything on your computer, manage servers, or worry about software updates. It's like renting software instead of buying it outright. Think of it as Netflix for software - you pa...